In three points...
The quality approach
In three key points, we present the challenges of the Quality/Progress Process initiated by the Menez-Hom Atlantique tourist office.
The medium-term objective is to obtain the Qualité Tourisme™ classification.
A personalized welcome, precise advice and customer focus
Visitor satisfaction: a leitmotiv!
When you walk through the door of a tourist office committed to a quality approach, you are guaranteed :
- a board of advisors who will adapt to your questions and expectations;
- information that is both expert and reliable;
- to be welcomed by trained and available travel consultants;
- a comfortable tourist office reception area;
- a listening system: your satisfaction, your opinions and any complaints you may have, will be taken into account and corrective actions implemented.
Continuous improvement
An essential lever for optimizing our operations
The Tourist Office is committed to the continuous improvement of its services. The quality approach is first and foremost a methodology for formalizing and optimizing our processes. Spearheaded by the Quality Manager, Ms Salaün, and under the guidance of the Director, it guides the entire team towards an operational action plan, with a view to :
- A quality reception service;
- A consolidated network of partners ;
- A work organization that fosters internal communication, cohesion and quality of life at work;
- Awareness-raising and actions in favor of sustainable development are the common thread.
Objective Marque Qualité Tourisme™!
Recognition and a guarantee of quality actions
The Tourist Office must meet no fewer than 188 criteria! These criteria cover a wide range of subjects, all of which cut across the multiple competencies of our organization: promotion and communication, reception strategy, monitoring quality and customer loyalty, listening to customers, sustainable development, Qualité Tourisme™ promotion, internal commitments and commitments to the community, management arrangements, complementary services in terms of stores, event organization, marketing...
The Menez-Hom Atlantique tourist office has just embarked on the process, supported by the federation of tourist offices in Brittany. An application for the Marque is planned for 2024-2025.
Find out more
Whether you're a professional or a visitor, would you like to find out more about the Qualité Tourisme™ brand? Visit the Ministry of the Economy website, via the link below!
You can also search for establishments benefiting from the Mark.